Steadfast Financial
Building trust in the financial services industry is hard, but crucial to success. Steadfast Financial are a small but passionate team of mortgage and commercial brokers in the St George area. Their brand identity needed to convey their professionalism and perfectionism in finding the right financial products for their customers.
The team at Steadfast knew who they were. With over 30 years combined experience in the Australian Finance industry, their business venture may have been new, but their expertise and personal approach certainly was not. Wanting to avoid the look of a corporate Big Bank, they sought an identity which was modern, clean but trustworthy.
By pulling in visuals of the local area into the brand strategy, the boutique firm placed itself firmly in the interests of the locals who live, work and build futures in the city of Sydney.