Helen Scheuerer Brand Identity
In the realm of fantasy literature, establishing a strong brand identity is key for authors to connect with their readers. This project explored the unique elements that would define Helen’s brand, focusing on her strength, independence and fearless determination.
From logo design to social media presence, our goal is to craft an identity that resonates with fans while capturing the magic of the fantasy genre.
Helen Scheuerer is a rising superstar author, with sweeping fantasy books regularly topping Amazon Best Seller Lists around the world. She required a Brand Identity that defined her unique brand, one that could stay true through her many hats and professional achievements.
We worked together to identify her journey and brand identity; of being a self-published author, editor and industry champion, young adult fantasy writer and her recent successful genre shift into fantasy romance.
Her work has been highly praised for its strong, flawed female characters and its action-packed plots. The resulting brand is one of strength, elegance and lasting legacy.